Confluence of Ideas

Recently, a friend and I were stargazing when he suddenly quipped, “how come the Orion constellation now seems to appear in the west of the sky when it was in the east just a couple of months ago?” I replied, “it’s because of the earth’s revolution, silly!”  Knitting his eyebrows, he repeated the term, revolution [...]

India has immense talent in the arts and crafts areas ranging across many cultures and many traditions. However, sadly most of these are passed on by oral coaching or on-the-job training methods. The vocational sector itself is very unorganized and really depends on interest, job availability, and migration issues, amongst other factors.

“Why do we need an Instructional designer? We know how to teach and we have been doing it for past 20 years.” An annoyed professor turned SME for a course we are working on. I was dumbstruck for a minute. And here is what came to my mind and I did say it.

“The Customer is Always Right.” When Harry Selfridge coined this phrase, little did he know that every business in the world will make it their own! Businesses have used this phrase as a two-pronged tool for several decades now. It:
* Assures customers of receiving good service
* Encourages employees to provide good service

Read on to know why it is important to be an equal partner in the creation and design of learning material.